Or you are reading about a company, and you decide you want to look up the company's stock price, or get other information about the company. So you cut the company's name, then go to one of the myriad of business sites (e.g., Yahoo Finance, MSN Money, Google Finance, SmartMoney, etc.), paste the name of the company into the search box, and then click the button to display information about the company.
How would you like to display an address on a map just by selecting it and clicking a button? Or display information about a company just by selecting it and clicking a button? You can do these things and more with Vyser RoamAbout (though admittedly -for now - only if you are using Firefox).
RoamAbout puts an icon in the lower right corner of your browser window. You click on it to open or close a sliding icon bar displaying icons for the functions it provides. The picture below shows what your browser window looks like after you select an address and click on the "map" icon:
The picture below shows what your browser window looks like when you select a company name and click on the "stock quotes" icon: